Men's Basketball


  Adam Ginsburg
Adam  Ginsburg

Assistant Coach

Alma Mater:
Buffalo '97


Vogel Tabbed Maccabi USA Junior Boys' Team Assistant Coach

UMass assistant and Maccabi USA head coach Adam Ginsburg names Vogel to 2017 Maccabiah Games staff


Ginsburg Chosen to Coach for U.S. at 2017 Maccabiah Games

19-year collegiate coaching veteran, men's basketball assistant to helm U.S. Junior Boys' Basketball Team


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Minutemen look to continue postseason run Tuesday vs. Cardinal at Madison Square Garden


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Derek Kellogg sets his staff for the 2011-12 season.



MBB VS. LASALLE Photos by Thom Kendall '93



MBB vs. SIENA Photos by Thom Kendall '93



MBB vs. SBU (NIT) Photos by Thom Kendall '93



MBB vs. RICHMOND Photos by Thom Kendall '93

Ginsburg Chosen to Coach for U.S. at 2017 Maccabiah Games

Adam Ginsburg enters his 12th season coaching at the University of Massachusetts and ninth on Derek Kellogg's Minuteman staff in 2016-17. A veteran with 19 years of experience, Ginsburg's name is synonymous with the program's recent success and return to national prominence during the last decade-plus.

"Adam has done an outstanding job as my lead assistant at UMass during the past eight years," head coach Derek Kellogg said. "His `Can Do' attitude and his contributions to the growth and development of the program are well documented. His ability to communicate and motivate others has helped us land one of the best recruiting classes ever to represent the UMass Basketball brand. His leadership and ability to manage and handle the most complex is something I value greatly as a head coach."

Over the previous eight campaigns, Ginsburg and Kellogg worked closely together to build the University of Massachusetts men's basketball into a contender, regionally and nationally. In that span, the Maroon and White secured three national postseason berths through a pair of NIT appearances and the program's 2014 NCAA Tournament bid, its first in 16 seasons. With Ginsburg's assistance, Kellogg also navigated the Minutemen to back-to-back Atlantic 10 Championship semifinals in 2011 and 2012.

Off the court, Ginsburg embraces civic involvement supporting The Helping Hearts for Hadley Schools 5k road race and has hosted basketball youth clinics highlighting the importance of active play at The Big E in Agawam. In June of 2014, he and the Minutemen also assisted Team Jessica, Inc., in raising donations for Jessica's Boundless Playground in Belchertown, which offers an inclusive, fully accessible play space for disabled and able-bodied children alike.

In addition to his continued dedication to UMass basketball, Ginsburg recently embraced a head coaching opportunity with his appointment by Maccabi USA as the organization's U.S. Junior Boys' Team leader for the 2017 Maccabiah Games. Ginsburg, who will maintain his level of commitment to UMass basketball during the process, will assemble and guide a team of young men as he prepares the squad for an appearance in the upcoming Maccabiah Games, hosted in Israel during July, 2017.

Initially recruited to UMass before the 2005-06 season by former head coach Travis Ford as a part of Ford's three Maroon and White teams, Ginsburg developed an immediate rapport with Kellogg upon his hiring in 2008 based around a shared vision of three "pillars of success" for current and future Minutemen: dedication to the class, community and court.

Ginsburg uses the program's three "C's" to lead him in his national recruitment efforts to bring Minutemen to Amherst, Massachusetts, from throughout New England and the greater Northeast region, down the Atlantic Seaboard to Florida and across the Western United States through Texas and up into the Pacific Northwest. Guided by the dedication to this vision set down by Kellogg and shared by fellow assistant coaches Shyrone Chatman and Andy Allison, Ginsburg helped bring in a nationally ranked recruiting class for the 2016-17 that stands first among all Atlantic 10 teams.

On the court, Ginsburg fosters success among players coached at the guard, forward and center positions over his tenure, highlighted by Cady Lalanne's growth into an Atlantic 10 All-Conference pick and San Antonio Spurs NBA Draft selection. In total since Ginsburg's arrival, the program recorded two Associated Press All-Americans, a pair of A-10 Players of the Year, three league Defensive Players of the Year, nine NABC All-District picks and 12 All-Atlantic 10 honors.

A pair of NIT berths in 2011-12 and 2012-13 set the stage for Massachusetts' return to the NCAA Tournament as Ginsburg helped the Minutemen to back-to-back national postseason appearances for the second time in his UMass tenure.

Ginsburg's arrival paid immediate dividends for the Minuteman frontcourt and, with the coaching staff's guidance, a corps of UMass forwards and centers developed into influential players. In addition to Lalanne's growth, Ginsburg recruited Tony Gaffney to the program and aided in his development into the 2008-09 Atlantic 10 Defensive Player of the Year after Ginsburg was on staff while Stephane Lasme earned 2007 Associated Press All-America.

Ginsburg has not limited himself to just coaching forward and centers at UMass as he also played a critical role in the recruitment and development of impact players at the guard position. Ginsburg worked with A-10 Most Improved Player Ricky Harris, three-time Atlantic 10 All-Conference and NABC All-District selection Chaz Williams and A-10 Co-Sixth Man of the Year Jabarie Hinds.

Three years after Ginsburg joined the coaching staff at UMass, the Minutemen made their deepest postseason run in program history when the Maroon and White advanced to the 2008 NIT Championship Game. In addition to that postseason success, during the 2006-2007 campaign, the Minutemen won a share of the Atlantic 10 Regular Season Title with a 13-3 league ledger.

Prior to joining Travis Ford at UMass in 2005, Ginsburg coached with Ron Everhart at Northeastern University from 2001-2005. With Ginsburg's assistance, Everhart and the rest of the Huskies' staff turned Northeastern into an America East contender with national postseason aspirations. In the process, the Huskies improved upon their overall record during each of Ginsburg's four seasons coaching with the program.

In the 2004-05 season, he was part of Northeastern's unprecedented success as the Huskies finished second in the America East Conference with a 15-3 record (21-10 overall) and advanced to the postseason conference tournament championship game where it lost to future NCAA Tournament "Cinderella" team, Vermont. The 2005 Huskies went on to earn an NIT bid, marking Northeastern's first postseason appearance in 14 years. Current Dallas Mavericks guard, Jose Juan Barea, led that Huskies team.

His coaching experience expands beyond the collegiate venue as Ginsburg continues to gain valuable local and international involvement through various camps. At Northeastern, he ran Everhart's day camps as well as organized and staffed a high school team camp that featured the area's top talent.

Ginsburg secured his first international coaching experience in the summer of 2002 when he was a coach and clinician at the Basketball Camp in Beijing, China, run by Sino American International Sports, in conjunction with the Chinese Basketball Association.

Prior to his arrival at NU, Ginsburg spent two years at Towson University. While with the Tigers, Ginsburg served as an assistant coach under Mike Jaskulski and was director of the summer basketball camp program.

Ginsburg, a 1997 graduate of the University at Buffalo, began his involvement with college coaching as a manager for the men's basketball team. Upon graduation from Buffalo, Ginsburg headed to the University of Florida to begin what has grown into nearly two decades of college coaching.

Former University of Massachusetts Associate Head Coach Tim Maloney -- also a former Buffalo assistant coach -- helped Ginsburg land an opportunity as a staff assistant with The University of Florida basketball program. There, he worked under Florida coach Billy Donovan, who later recommended Ginsburg to Everhart. Ginsburg received his master's degree in Sports Management at Florida and was part of the Gators' NCAA Sweet 16-bound team in 1999.

A forward-driven individual, Ginsburg sought out coaching experience even before his graduation from the University at Buffalo. In 1995, he served as an assistant coach under Jim Kramer of the Nichols School, a college preparatory day school in Buffalo, New York.

Less than one year after his introduction to coaching youth basketball at the Nichols School, Ginsburg earned the opportunity to be the Head Coach of a Junior Maccabiah basketball team for four years, with his team earning a bronze medal in the 1996 holding of the event.

A native of Baldwin, New York, Ginsburg and his wife, Beth, reside in Hadley with their son, Matthew and daughter, Lexi.


The Adam Ginsburg File
Name Adam Ginsburg
Age 40
Alma Mater Buffalo, '97; Florida, '99
Family Beth (wife), Matthew (son) and Lexi (daughter)
Position Assistant Coach
Year At UMass 12th (2005-present)
Prior Experience Florida (1997-99), Towson (1999-2001), Northeastern (2001-05)


Ginsburg's Year-By-Year Record At The University Of Florida
Year Position W-L Pct. Season Notes
1997-98 Staff Assistant 14-15 .483 SEC Championship Quarterfinals; NIT First Round
1998-99 Staff Assistant 22-9 .710 SEC Championship Quarterfinals; NCAA Sweet 16


Ginsburg's Year-By-Year Record At Towson University
Year Position W-L Pct. Season Notes
1999-00 Assistant Coach 11-17 .393 America East Championship First Round
2000-01 Assistant Coach 12-17 .414 America East Championship Second Round


Ginsburg's Year-By-Year Record At Northeastern University
Year Position W-L Pct. Season Notes
2001-02 Assistant Coach 7-21 .250 America East Championship First Round
2002-03 Assistant Coach 16-15 .516 America East Championship Semifinals
2003-04 Assistant Coach 19-11 .633 America East Championship First Round
2004-05 Assistant Coach 21-10 .677 America East Championship Game; NIT First Round


Ginsburg's Year-By-Year Record At The University Of Massachusetts
Year Position W-L Pct. Season Notes
2005-06 Assistant Coach 13-15 .464 Atlantic 10 Championship First Round
2006-07 Assistant Coach 24-9 .727 A-10 Regular Season Champs; NIT Second Round
2007-08 Assistant Coach 25-11 .694 A-10 Championship Quarterfinals; NIT Championship Game
2008-09 Assistant Coach 12-18 .400 A-10 Championship First Round
2009-10 Assistant Coach 12-18 .400 A-10 Championship Quarterfinals
2010-11 Assistant Coach 15-15 .500 A-10 Championship First Round
2011-12 Assistant Coach 25-12 .676 A-10 Championship Semifinals; NIT Final Four
2012-13 Assistant Coach 21-12 .636 A-10 Championship Semifinals; NIT First Round
2013-14 Assistant Coach 24-9 .727 A-10 Championship Quarterfinals; NCAA Tournament
2014-15 Assistant Coach 17-15 .531 A-10 Championship Second Round
2015-16 Assistant Coach 14-18 .436 A-10 Championship Quarterfinals


UMass Men's Basketball Since The 2005-06 Season
202 team victories (18.4 per season)
Five National Postseason Berths (2007, '08, '12, '13, '14)
Four NIT Appearances (2008, '08, '12, '13)
One NCAA Tournament Appearance (2014)
Two Associated Press All-Americans (Stephane Lasme, '07; Gary Forbes, '08)
Two Atlantic 10 Players of the Year (Stephane Lasme, '07; Gary Forbes, '08)
Three Atlantic 10 Defensive Players of the Year (Stephane Lasme, '06 & '07; Tony Gaffney, '09)
One Atlantic 10 Most Improved Player (Ricky Harris, '08)
One Atlantic 10 Sixth Man of the Year (Jabarie Hinds, '15)
Nine NABC All-District Team Honors
12 Atlantic 10 All-Conference Awards
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