Aug. 20, 2007

For the fourth consecutive year, Baylor University enjoyed record-breaking sales of its officially licensed merchandise according to recently released figures compiled by the Collegiate Licensing Company (CLC). Overall, Baylor ranked 65th nationally among CLC's nearly 200 partners, down six places from its 59th-place standing in 2005-06.

"We are thrilled with the continued growth in licensing royalties which reflects an increasing number of fans purchasing and wearing Baylor apparel," said Baylor Director of Athletics Ian McCaw. "The success of the athletics program and improved distribution of apparel are the primary drivers of these increases."

In 2006-07, Baylor generated $223,957 in gross royalties on retail merchandise sales which topped $5.9 million, a school-record. Coupled with its $227,701 in gross royalties it received in 2005-06, Baylor topped the $200,000 mark in royalty income in consecutive years for the first time in school history. Over the last five years, Baylor's licensing income has grown by some 60 percent from $134,077 in 2002-03 to $223,957 this past year.

Some 53.2 percent of Baylor's royalties were generated by apparel licensees and 39 percent came from non-apparel companies. Of Baylor's 248 2006-07 licensees, 210, or 84.7 percent of these licensees, reported royalties for Baylor during the year.

EA Sports was Baylor's top 2006-07 licensee, producing $25,970 in incremental royalties for the Baylor licensing program, while Champion Custom Products was second ($15,029). Nike, the official sideline provider for Baylor Bear football, finished the fiscal year as Baylor's No. 3 licensee overall, generating $12,243 in royalties. Seventeen other companies generated at least $2,697 in royalties to Baylor athletics during the recently completed fiscal year.

Among Central Texas licensees, Mastercraft Jewelers ($8,938), T-Shirts Plus ($4,976) and Quala-T Imprints ($3,303) all reported solid royalties according to CLC.

Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers.

Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. CLC is a division of IMG Worldwide. For more information on CLC, visit: www.clc.com.