FANSonly Network

Company History | FANSonly Network Management Team | Flash Presentation

Student Advantage's FANSonly Network is the premier digital solutions provider for university athletic departments. FANSonly offers online brand management, content delivery, marketing and sales support and e-commerce solutions for university athletic departments and athletic conferences by creating and maintaining their Official Athletic Site.

Unmatched in the marketplace, FANSonly's Official Athletic Sites feature comprehensive athletic information on every varsity sport including the latest news and features, schedules, results, athlete and coaches biographies, live game stats and broadcasts, audio and video clips and fan-friendly interactive programming. Formed in 1996 with six sites, the FANSonly Network has grown exponentially in the past three years and now features more than 80 Official Athletic Sites.

The hub of the Network is FANSonly.com, which provides comprehensive collegiate sports information, including in-depth statistical packages, game and team analysis, collegiate recruiting, and team pages for every NCAA Division I school. FANSonly.com furnishes fans with complete coverage on all of college athletics but also serves to complement and accentuates the individual Official Athletic Sites.

FANSonly has consistently ranked among the top-10 sports sites on the Internet, according to Media Metrix, the premier Internet measurement service. In Jan. '99, FANSonly reached No. 6 in the Media Metrix rankings and currently reaches more than 1.5 million unique visitors per month. As the Network has continued to build and expand, FANSonly has garnered national attention from the national Internet media. POV Magazine listed FANSonly as one of the "top 100 websites in the Universe." Web Guide listed FANSonly as the preeminent sports site on the Internet and Yahoo Magazine named FANSonly as their No. 2 favorite site.

In the past year, FANSonly has entered into several partnerships that has increased the Network's visibility, driven traffic to the Official Athletic Sites, generated revenue and developed unique and exclusive interactive components throughout the Network.

Content partnerships with CBS Sportsline and ESPN.com has provided our partners with increased distribution via headline portals which drives visitors to each of the Official Athletic Sites. ESPN and FANSonly have also teamed up to offer live game audio to all of our schools as well as create the highly-successful "chat series" which features student-athletes and coaches from our member-partners. FANSonly's partnership with Microsoft provides state-of-the-art audio and video streaming technology to the Network and has helped us create a vast library of clips for all of our schools. This partnership has enabled FANSonly to offer live webcasting for events such as the ACC Tournament, Kentucky's Midnight Madness and press conferences.

The depth and width of service to our member-partners has kept FANSonly the industry leader in the collegiate market. "The broad range of material available to Illinois fans at fightingillini.com is exciting," said Warren Hood, Associate Director of Athletics for Illinois. "FANSonly has a proven track record of helping universities produce top-quality websites."

Paul Dee, Director of Athletics for Miami added: "Our partnership with FANSonly assures that the University of Miami athletic department will continue to be regarded as one of the leaders in college athletics. Our fans will enjoy a website that is on the cutting edge of Internet technology."

FANSonly has maintained its competitive advantage through unique technological, e-commerce and Internet enhancements designed to benefit our partners, sponsors and visitors.

  • NETITOR DIRECT™ - unique software program designed to aid media relations personnel with timely and accurate delivery of content to the Official Athletic Site. NETITOR DIRECT™ allows information to be posted via the Internet directly to the site.
  • Accipiter and Web Traffic Reporting - our state-of-the-art traffic and ad management software allows us to provide in-depth and daily reporting on advertising campaigns and site traffic.
  • On-Line Merchandising - FANSonly is the only college sports site, which features e-commerce solutions for its member-partners. Our "Marketplace" hub currently features 15-20 on-line merchandise stores., we will roll out on-line ticketing solutions at several schools that will allow on-line shoppers to interact
  • On-line ticketing - FANSonly has recently reached an agreement with Ticket Web that will provide online ticketing capabilities to our Official Athletic Sites. This service will enable fans to interact directly with a box office and buy the "best seats available", not simply allotments contracted out to third-party vendors.

    "The Internet has quickly become an integral piece of our overall athletic marketing process," said University of Oklahoma Director of Athletics Joe Castiglione. "OU has always prided itself in being a national leader in college athletics. Our fans expect nothing less. We intend to use Soonersports.com and our relationship with FANSonly as key tools to keep our fans informed. Sooner fans are loyal, passionate and energetic and they soak up every bit of OU news we can provide. Soonersports.com will be the ultimate web destination for our fans on a daily basis."

    As FANSonly enters the millennium our goal is to increase the Network to 100 partners and continue to provide our partners, sponsors and visitors with unparalleled service from a content, e-commerce, sales, marketing and technology standpoint.

    About Student Advantage, Inc. and The FANSonly Network
    Student Advantage, Inc. (Nasdaq:STAD) is the commerce connection for millions of college students and the businesses and universities that serve them, and provides each with a valuable range of products and services. Student Advantage reaches students online and offline through its award-winning Web site, www.studentadvantage.com, and Student Advantage Membership Program, provides sophisticated business-to-business marketing and events and promotion services, and supplies information services, Internet content and data management services to colleges and universities.

    Student Advantage has proprietary commerce relationships with nearly 50 national retailers and businesses, including AT&T, Amtrak, Staples, Textbooks.com and Tower Records, and approximately 15,000 local participating locations in 125 cities throughout the country.